GOAL: Add a minimum of 10 price points from artists and gallerists to your list.


Remember the list we created of your contemporaries and galleries during our first few lessons? Now is a great time to pull it out of Google Drive and take a look. Hop on Artsy or their websites for more information – this way, you can gauge what prices might work best for you! Add these numbers onto your original list so that once everything’s all said & done, you have an easy-to-read set of ballparked figures ready to go.

If you are not selling your work, go much lower than this ballpark to begin to create sales. Once you start selling you can begin to incrementally increase your price.

If you are selling your work this is your target price.

Once you have a gallery that represents you they should help you with your pricing.